Our Mission

Our mission is to enable all people to do the best work of their lives. The first act in achieving that mission is to help companies automate tedious but critical business processes.

The Founders

Alex Zekoff
CEO / Co-Founder
Alex is TA’s Chief Executive Officer, bringing 12 years of experience in technology design and development, marketing, international management consulting, strategy and analytics, and RPA. He received his MBA from the University of California, Berkeley where he was the president of the Berkeley Entrepreneurs Association. Outside of work, Alex enjoys DJ'ing, skiing and traveling.
Dan Parsons
COO / Co-Founder
Dan is TA's Chief Operating Officer, bringing over 13 years of experience as an operator and product development leader (two-time former Founder; both exited). He is an advisor @ 500 Startups, founded Makers Weekly Podcast and outside of work he enjoys music, traveling and hiking.

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