Our Mission

Our mission is to free your workforce. Thoughtful Automation creates, monitors and enhances intelligent digital workers on our
Digital Workforce Management platform.

The Founders

Alex Zekoff
CEO / Co-Founder
Alex is TA’s Chief Executive Officer, bringing 12 years of experience in technology design and development, marketing, international management consulting, strategy and analytics, and RPA. He received his MBA from the University of California, Berkeley where he was the president of the Berkeley Entrepreneurs Association. Outside of work, Alex enjoys DJ'ing, skiing and traveling.
Dan Parsons
COO / Co-Founder
Dan is TA's Chief Operating Officer, bringing over 13 years of experience as an operator and product development leader (two-time former Founder; both exited). He is an advisor @ 500 Startups, founded Makers Weekly Podcast and outside of work he enjoys music, traveling and hiking.

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