Our Mission

Our mission is to free your workforce. Thoughtful Automation creates, monitors and enhances intelligent digital workers on our Digital Workforce Management platform.

Leadership Team

Alex Zekoff
CEO / Co-Founder

Alex is TA’s Chief Executive Officer, bringing 12 years of experience in technology design and development, marketing, international management consulting, strategy and analytics, and RPA. He received his MBA from the University of California, Berkeley where he was the president of the Berkeley Entrepreneurs Association. Outside of work, Alex enjoys DJ'ing, skiing and traveling.

Dan Parsons
COO / Co-Founder

Dan is TA's Chief Operating Officer, bringing over 13 years of experience as an operator and product development leader (two-time former Founder; both exited). He is an advisor @ 500 Startups, founded Makers Weekly Podcast and outside of work he enjoys music, traveling and hiking.

Chris Williams
VP of Automation and Engineering

Chris Williams is TA's VP of Automation and Engineering focusing on cloud technology with a passion for innovation and automation. His experience includes 13 years of professional services and building technology companies by creating solutions to drive better and simpler user experiences. Outside of work he enjoys road biking and skiing.

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